THE Key To Headlines That Hit People Hard

Headlines are one of your most important lead magnets.

Grabbing someone’s attention amid the chaos of the internet is a difficult task – especially if you don’t have a real standout image or video. That’s where great headlines come into their own and can even help empower images and video.

One of my favourite tools in this regard is the Headline Analyzer at Advanced Marketing Institute. This nifty tool will look at your headline and determine its Emotional Marketing Value, basically measuring the words in your headline against a list of high-impact words in different categories – Intellectual, Empathetic and Sprititual.

Emotional Marketing Value headlines


The great thing about this is that you can modify your headline to try and increase the score or to lean more toward a different type of person. As a general rule, your score should be at least 30% but a bit of creativity should shoot you up above 50% with the best in the business.

One area this tool unfortunately doesn’t deal with is the use of capitalization, which can be a really simple yet effective way to increase the impact of certain words (check out the headline of this article for example.)