Mobilegeddon is here
Has your website survived Mobilegeddon?
On April 21, a major event took place in the online world. You may not have noticed Mobilegeddon, but the effects were huge. Google updated its algorithm to favor mobile-friendly websites – meaning that if your site wasn’t already mobile-optimized, your ranking dropped considerably. Hopefully by then, you had read this report from Business News Daily and prepared for the changes but, if you still haven’t, here’s what you need to know.
Factors that google takes into account include; readability, ressponsiveness and the use of software such as Flash, which tends to cause issues with mobile devices. Fortunately, Google makes it easy to check our site with their Mobile-Friendly Test, which also has information on how to mobile-optimize your site.
If you use Google Webmaster Tools, you can also generate a Mobile Usability Report and find exactly where possible issues exist.