Get The Most From Your Facebook Videos

It goes without saying that video is the most powerful weapon of engagement an online marketer can have so most of you are probably already on board and posting video content on facebook. What you might not know is that the method you use to post a video can have a big impact on your results.

Jason Surfrapp at Jason Does Stuff has put together a great Guide to getting around facebook’s quirks.

Facebook does as much as it can to drive you to upload your video content to facebook and share from there so why do it any other way? Well, that’s where the rocky relationship between facebook and seemingly EVERY other platform comes in. Google, for example, won’t show your facebook videos in its results, which limits your organic traffic.

The solution? The best approach so far is to upload an image and link this to your video. It means your video can’t be played within the News Feed but the numbers indicate that this isn’t too terrible a thing. This also means that you can choose a better converting image (which will also be displayed in a larger format), rather than simply using the classic video thumbnail.

The almighty play button won’t be there either but if you simply post a link to a video, facebook will remove that anyway in the News Feed so you’re no further behind.