The Dreaded Bad Review – How To Come Out Ahead

For online businesses, the time comes when someone eventually isn’t happy about something related to your services and they decide to make it publicly known. This moment can be harrowing, overwhelming, and discouraging – but it needn’t be. The truth is, every online business has to deal with unsatisfied customers in the public domain occasionally and the guys who do it best can even turn an apparent service fail into a huge customer service success and come out ahead.

This task is made even easier with the Online Marketing Dashboard’s “Brand Presence” tool which allows you to instantly track all mentions and reviews of your brand and respond immediately. How you respond, though can potentially have a huge impact on your brand. In this example from entrepreneur.com, you’ll find some great advice on dealing specifically with Yelp reviews.

“Unhappy zone in Three Oaks, Michigan” by Kevin Dooley is licensed under CC by 2.0.